Some Important Things You Need to Know about the Makeup Industry

Here are a few of the questions people ask: Do wearing makeup make women more beautiful? Let first understand the origin of makeup and what makes it so important for women in our modern time these days.

The early days of wearing makeup

Makeup has a history dated very old in ancient Egypt, about 6000 years ago where it meant wealth and prosperity. Researchers believed it appealed to the gods. Let's first analyze the last part of this statement.

The use of makeup for the simple "eyeliner" was one of the most characteristic features of Egyptian art from the ancient world, were men and women as early as 4000 BCE. Among many tools to create the products that make your skin and your face so beautiful by increasing and making your look to full perfection, Kohl is an ancient eye cosmetic, traditionally made by grinding stibnite for use similar to that of charcoal in mascara.

Kohl is widely used in the Middle East and North Africa, South Asia, Caucasus, West Africa, and the Horn of Africa, typically as eyeliner to contour and/or darken the eyelids, rouge, and white powders were used to lighten their skin tone and malachite eyeshadow to create the perfect harmony in their skin. But, the green color at that time represented the gods named Horus were very popular.

Is Makeup or cosmetics in the Bible?

Makeup has an old origin; therefore it can be traced in the Bible as well in the Jewish scriptures and the Christian Old Testament and New Testament. The Book of Jeremiah, which details the titular prophet’s ministry from about 627 BCE to 586 BCE, argues against cosmetics use, thereby discouraging vanity: “And you, O desolate one, what do you mean that you dress in crimson, that you deck yourself with ornaments of gold, that you enlarge your eyes with paint? In vain you beautify yourself. Your lovers despise you; they seek your life." In 2 Kings the evil queen Jezebel exemplifies the connection between cosmetics and wickedness, being described as having “painted her eyes and adorned her head” before her death at the behest of the warrior Jehu (though Jezebel’s makeup use was not the impetus for her murder).

Many women and servants in the ancient Romans' era wore makeup to make themselves amazing and unique to please their kings and other powerful people, but not for religious reasons. Hygiene products such as bath soaps, deodorants, and moisturizers were used by men and women, and women were encouraged to enhance their natural appearance by removing body hair, but makeup products such as rouge were associated with sex workers and hence were considered a sign of shamelessness.

Deriding makeup users is a common theme in Roman poems and comic plays (though theatrical performers constituted one of the few classes of people expected to use cosmetics), and admonitions against makeup appear in the personal writings of Roman doctors and philosophers. The elegiac poet Sextus Propertius, for instance, wrote that “looks as nature bestowed them are always most becoming.” And the philosopher Seneca the Younger, in a letter to his mother, praised the fact that she “never defiled her face with paints or cosmetics.”

This Roman view of cosmetics was at least partially rooted in Stoicism, a philosophy that foregrounded moral goodness and human reason. Stoics regarded beauty as intrinsically related to goodness. While an attractive physical form might be desirable, true “beauty” was instead associated with moral acts. Decorating the body with cosmetics implied a vanity or selfishness that, to Stoics, was undesirable. Though Stoicism was not confined to ancient Rome and it was also prevalent among ancient Greek thinkers, some of whom shared the same ideas about makeup.

For instance, in Rome the idea of wearing makeup to look marvelously beautiful  affected the mainstream opinion of cosmetics. Not every Roman was resistant to makeup; some people continued to rouge their cheeks, whiten their faces, and line their eyes. But the Stoic ideal leaned toward what we today might call “no-makeup makeup” but using skin care products and other toiletries to enhance one’s natural appearance, not to decorate it. How do the Western World Embrace the Idea of Women Wearing Makeup?

Let's consider the pattern of embracing and rejecting makeup in the Western world. Cosmetics were so popular in the Byzantine Empire that its citizens gained an international reputation for vanity. The Renaissance era embraced all forms of physical beauty, which people sought to attain especially through hair dye and skin lighteners which, containing powdered lead and other harmful products, often proved toxic. Another widespread movement against cosmetics appeared in the mid-19th century, when Britain’s Queen Victoria declared makeup to be vulgar, and cosmetics once again went out of fashion. Though many women didn’t give up makeup entirely, many now applied it in secret: who was to say their cheeks weren’t naturally rosy?

It wasn’t until about the 1920s that highly visible cosmetics, such as red lipstick and dark eyeliner, reentered the mainstream, at least in the Anglo-American world. However, not everyone had listened to Queen Victoria and eschewed makeup in the first place. As the beauty industry gained a financial foothold, often in the form of individual women selling to other women, dissenters found that they could no longer compete. Cosmetics, now “productized” and advertised, again became a mark of wealth and status, and emphasizing physical features, even for sex appeal, was no longer considered quite so selfish or wicked. Eventually, advertisers persuaded women and men to take the opposite view: cosmetics were a necessity.

As we can see, the world of women and men wearing makeup for perfection had gone through a series of stories that were fascinating by instructing us to understand better on what makes this industry so important in people's lives. Moreover, the makeup industry has taken over the market and that we can find our brand "Newme Facial" among those very well selected like L'Oréal, Newme, Yves Saint Laurent, Dior, Gucci, Estee Lauder, ARMANI beauty, Prada, Guerlain, Clinique, Pantene, Lancôme and Garnier.

Finally, the makeup industry has reshaped our world and every girl and boy cherishes the idea of wearing makeup to become more beautiful and attract the world.